How do you pronounce the brand NICCE?

How do you pronounce the brand NICCE?

A brand that you might buy or see a lot of, but not know how to say it!  Is it Nice? Niche? Ni-ke? Niece? Ni-se? So much as the people wearing it are unsure. Even autocorrect whilst writing this post wants me to write 'Nice'.  Well, let us reveal this mystery for you.

.....simply, it's pronounced as Nee'chee. 

Watch this video of a bunch of people attempting to say the name of the brand to see the full extent of the confusion about the brand's name! 

 

 

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