The brand Sneaky Steve was born based on a true will to make a difference and to challenge the traditional footwear industry. The first samples landed at the office in Gothenburg – Sweden 2007, strongly inspired from the Sneakers world, but different. After the launch the same year the crew behind the Sneaky Steve brand experienced an increasing demand for the products from consumers strongly influenced by the urban culture of Gothenburg. Six years later we notice that Sneaky Steve has grown in to a full scale footwear brand with genuine leather boots, hybrids between Sneakers and traditional men ́s shoes and of course, still Sneakers.