NICCE was established in 2013. Founder & creative director Mitchel Galvin-Farnol identified a gap in the market for clean, simple, quality contemporary casualwear and streetwear. He had spent time working in Ibiza where he was drawn into the island and inspired by its inhabitants, style and music. When Mitchel returned to London he took this clean-cut, honest and no-fuss approach to life and fused it with London youth culture to create an original clothing brand that everyone could, and would want to wear.
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